Post release comedown: dealing with bad press

Statler and waldorfSo you’ve made something – a song, a poem, a short story, a board game, whatever. You’ve spent blood, sweat and tears (OK, time and effort) making it the best you could and you’re proud of it. So much so, you put it out there for others to look at.

Then someone, somewhere, agreed – they thought it was good enough to publish. Maybe on their website, in a magazine or anthology, through their publishing company. That thing you made in your bedroom, that your friends and now this company like, will be exposed to the world. Which will be AWESOME… right up until the world gets its hands on it.

A few home truths. Some…

  1. People are mean: It’s true. Trust me, I’m one of them. I was a music reviewer for years and had some truly hilarious emails/letters from friends/relatives of bands I thought were awful – doing everything from threatening me, to questioning everything from my brain power to my birth right. I know, I was part of the problem – but at least it helps me brush it off today now the shoe is on the other foot.
  2. People are invisible: In my defence, while I was sometimes critical of albums, gigs etc, I always did it with my real name and so with a right to reply. Now it is easier than ever to criticise anonymously and, so, with no fear of reprisals. This lack of responsibility can inevitably lead to all kinds of unfounded and false statements that, however ridiculous, can still lead to lasting opinions from others.
  3. People are hasty: The advent of the internet – and even more so social media – has given the world a way to spout drivel at an unprecedented rate and to an ever-growing audience. It has practically no checks and balances, often has no takey-backsies, and it’s FREE. You can post things on the bus on the way home from the pub and not even remember the next day – or ever – that you’ve done it.
  4. People are stupid: They don’t do any research. They make moronic comparisons. They claim rumours, guesses and opinions as ‘facts’. They quote a single source as gospel truth without looking into it further (if they did they’d probably find it was posted by a mean, invisible, hasty or other stupid person). And often they haven’t fully (or sometimes even partially) read, listened, played whatever they’re criticising.
  5. People don’t start every critical sentence with ‘in my opinion’: Although that’s probably what they mean a lot of the time. Well, at least some of the time. Probably.

So what are you going to do about it?

Nothing. For several reasons.

  1. It won’t help: In the words of Shakespeare, haters gonna hate – and trollers gonna troll. You have no idea why they said what they said, and if it’s really dumb – or just plain wrong – why do you think the truth will out? Unless something is written in a very well-reasoned way, it’s probably best to leave it be – and even then, you may want to hold off, largely because…
  2. The cavalry is probably on its way: The fact there are several people on the internet will, inevitably, work in your favour – because every bad penny has a flip side to the coin. They may equally bad, mean, stupid, hasty and uncritical but more importantly than any of that they can be forgiven because they’re ON YOUR SIDE. If you let someone else fight your battles for you, you get to keep your dignity – and your sanity – intact.
  3. Because even if you the cavalry doesn’t arrive, getting involved will very rarely make you feel better: Most likely, one of two things will happen. One, you’ll feed the troll and start a childish spat you’re probably not going to ‘win’. Or two, your reply will be met with silence and you’ll never, ever know if the original poster even read it. Think about how much that might eat you up. And while you’re thinking about that, imagine what the percentage is of cases that end in the original poster replying, “Wow, you’re totally right! I didn’t see it like that. Thanks for correcting me”.

Sure it’s hard. But think back to the opening points – the people posting those comments are probably mean, stupid, unresearched and lazy when it comes to sentence construction. There’s no need to fuel a fire and hey, be pragmatic – they didn’t like it. No biggy. You always knew there would be people who didn’t (although of course you’d hope they’d keep their mouths shut). Nothing is for everyone – and at least it’s out there, right? You’ve made your mark on the world and you should revel in that.

But what if they had a point…

The best thing about anything creative is that there’s always a lesson to be learnt, always a way to improve and always another mountain to climb. If they were right, learn from it and move on. Because that next creative project is going to be even better – which means the cavalry charge against the stoopids will be even more vociferous and unstoppable…

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