This is in response to this fantastic article:
I’ve been a journalist for 20 years.
It’s been a privilege to be paid to write for a living, despite not being paid to write about what I love. So I’ve written for free about music, travel and games when I get home at night, because I’m not competitive; I’m not going to fight the ‘careers’ for jobs I don’t quite care enough to fight for. I work to live, not live to work.
But despite that, I’m a reviewer – which means I’m an attention seeker because I want to be heard. I have an opinion, I think it’s worth something, so I put it out there with passion. Every reviewer wants to be heard – so every reviewer is an attention seeker. And that’s fine, it’s accepted, it’s the way of journalism. You have something to say.
I’ve been a game designer for a year or so.
It’s hard. You put your mind and soul into themes, mechanisms, ideas – and they die on their arse. But you stick with them, you nurture them, you iterate them to within an inch of their lives – and if you’re lucky, one of them becomes a game.
Then you show it to publishers and just maybe, one of them bites. And a year later suddenly you’re a game designer. You’re at Essen, walking past the AEG booth, watching people buy/demo/reject/slag off/fall in love with your game. You get invited to present your game on BGG TV and you thank all the gods in all the heavens that you have a publisher meeting for a new game so you don’t have to go and be on the tele because you’re a writer, and a game designer, but you’re not someone who wants to be on TV.
I’m not a pop star. I’m not a movie star.
You might be thinking, “no shit Sherlock”. But think about it – that’s what you’re really comparing here. You’re looking at main stream media and comparing it to board games. It doesn’t work like that.
Actors and musicians do things one way. They love to be on screen. They have EGO to burn. But what about authors? How many of them would you put up for people to recognise? Or screenwriters? The people who are, essentially, behind the scenes doing creative work that is never meant to be recognised in the same way?
PR = expense
Designers are poor publicists because that’s not why they do it. And it’s the same with most publishers. Stephen Buonocore is a rare exception, while some of the French designers are getting more media friendly. But do you think it’s an accident Stefan Feld and Mac Gerdts don’t have their own daily podcasts? No. They’re designers and their reputations will stand or fall on their creations. They’re doing the bit they want to do.
And PR is an expense. You need to put yourself out there. Tom Vasel makes a living from The Dice Tower – but do you think he’d entertain the idea of paying someone to appear on one of his cash cows? Of course not. Why should he? He’s an ego on legs, it’s about him and why shouldn’t it be? He has created a world in his image without any help from the industry beyond a few free games so good luck to him (and I genuinely mean that).
Your game is crap
Which moves us on nicely to dissenting opinions. I’d argue Tom Vasel has become that one guy that can do this for a living because he calls it likes he sees it – and there’s no better thing for a journalist to do. You simply need to be consistent and (mostly) right.
Any journalist, in any industry, who kowtows to the man instantly loses respect. All companies make mistakes and they know when they’ve screwed up; slate those mistakes and a good company will give you a pass. Because they know when they do good, you’ll give them the praise they deserve – and that’s golden from a respected reviewer readers/viewers know doesn’t pull any punches.
I wrote a while back here about video reviewers not being more ruthless; about them not putting the boot in but only reviewing things they like. And predictably they all pointed me to hard to find links to pages/blog posts they’d apologetically written about the games they don’t like – as if anyone finding them to read one review would ever find that page to find out what they really think as a philosophy. Guys, really – you should be linking to those pages on every video you publish as a disclaimer.
Trolls are pathetic – simply ignore them or you’re in the wrong business
Speaking of negativity, the first thing you need to adopt as any kind of artist or journalist is a thick skin. Ignore rude comments: or either reply politely then walk away (which will enrage them hehe), or let people fighting your cause handle the battles you can’t be arsed with (if you made a cohesive point, someone in internetland who has more time than you is likely to back you up).
Opinion is free and if you put anything anywhere someone will disagree with you. If you can’t be bothered to argue (and you can’t) just walk away – it’s not rocket science. I want to reply to every shit 5/10 review Empire Engine gets but do I? No. It would serve no purpose.
And finally, pay to play – really?
Your average journalist does their job because they’re opinionated; give them something to review and they’ll be honest. The ones that aren’t are totally transparent and anyone with an ounce of sense will spot their bullshit a mile away and vote with their feet sooner rather than later.
There will always be someone on the take from publishers; often because they’re sadly small time and can’t quite believe they’re getting something for nothing. But the simple fact is that this is the case in every single industry on the planet; you can’t expect board gaming to be any different.