This is fine when you’re a third party; when I was reviewing music, for example, all I had to worry about after writing a scathing review was the occasional poorly spelt threat from the bass player. I wasn’t in a band, so reputation wasn’t an issue. If anything, writing something controversial was likely to get you noticed – often a good thing.
Of course nowadays I’m all about the board games. I’m 30+ reviews and lots of opinion pieces in; but now my first game design is out there, with hopefully more to come. So should I draw the line on reviews? Or what might I lose by carrying on?
Taking it on the chin
I was chatting with the Cardboard Console guys the other day (check them out of you like board and computer games) and they asked about reading the comments made about our game, Empire Engine, on Board Game Geek. They said, if it were them, bad reviews would make them super angry: did I read them all?
The truth is yes, I read them all – good and bad. and I watch the videos and listen to all the audio (which is tricky, as it might be a two-minute brush off in the middle of a poorly edited three-hour podcast). And do they make me mad? Nope, not at all.*
It would be contrary of me to criticise others for having an opinion when I’ve earned a living out of spouting mine; and having spent my working life in creative environments, I’m used to criticism. But any design process can be a hard, long and personal and its easy to see why some people find it hard to separate emotionally from that.
So lets say someone has a bad review and they’re pissed. Some will internalise it and have hurt feelings; but others will take that anger and run with it. This can take us back to our angry bass player, threatening scenarios you can just laugh off; but its the smart ones you have to worry about – especially when you’re starting to put some tentative paws into the very industry you’re biting the hand of.
There is no law
You’d think a well balanced review, explaining its reasoning while critiquing opposite opinions, would put you on safe ground. Don’t kid yourself. There are some vindictive, nasty bastards out there. I’ve seen people go on personal crusades to rubbish someone they’d heard criticise them, even if it was an unarguable truth.
One bad review can see you struck off the mailing list of a PR company or manufacturer. You’re then left with the dilemma of integrity versus acceptance; the right versus the easy way out. As a new member of the designers club, this comes even more into focus.
Let’s get hypothetical. I criticise Game A by Designer A, from publisher A – and both take vindictive exception. Designer A goes and gives all my games a 2 out of 10, writes bad reviews and starts to bad mouth me to his designer friends. Publisher A refuses any meetings with me to see my prototypes, while suggesting to other publishers I’m trouble. A bad rep can spread like wildfire in a small community; soon I’m pariah number one.
I’ve seen how friendly this industry is – and it genuinely is exceptional. But then I also listen when people have a few beers, and read between some of the 140 characters on Twitter. Yes it’s a nice industry, but the people in it are only human.
Right and wrong
So what of the moral side? Forget personal consequences – what’s the right thing to do? I mean, why would you want to upset someone in the first place? Especially your piers.
I’m probably not the right person to ask, as my moral compass has been called into question on occasion, but I believe if you think something sucks and people listen to you, you have a duty to say so. Alternatively, you can simply bow gracefully out of the game.
Personally I’m going to stick to writing nice reviews here, while writing pithy 20-word criticisms on BGG when something gets my goat. As I do about one review per month and haven’t been sent a single freebie (bastards) its hard to write a bad review – I don’t buy games blind and if I do play a crap game I tend to play it once then run for the hills.
But if free games start turning up (please!) I’d feel duty bound to review them all – and honestly. At that point, I’d have to think again; do I really want to be that guy?
* OK, maybe they do a bit; but ironically it’s only really the rating number that annoys me, not the words: every 3 or 4 rating brings the average down significantly right now and is hindering the game rising up the rankings. So stop it. Please 🙂